Experience the right clean at just the right price with tide simply clean and fresh. It has 2X the baking soda power to target tough odors deep in the fibers of your clothes. You only need one dose per load and there's no pretreating necessary. As part of the tide family, you can expect a consistent, quality clean from tide simply clean and fresh. Tough on odors and easy on your wallet, it gives you the results you're looking for. Stain removal of 1 dose vs. 2 doses of leading detergent with baking soda in a standard top loading machine.