Extra strong scent designed for the toughest fishing conditions. Easy to apply, professional strength Fire Gel is manufactured to work on flies, lures, bait and more. As a leader in the fishing industry for more than 85 years, Pautzke knows scent. In fact, we introduced scent to the fishing world. Fire gel uses what we've learned for more than 8 decades and brings the longest lasting, most powerful and strongest fish catching scent to anglers. Simply apply fire gel onto your favorite bait, lure or tackle for maximum success.